Mission MightyMe
Tiny puffs on a big mission. The challenge: create media buzz for a unique problem-solving product & raise public awareness around early nut introduction (prevention *is* possible!) to better educate parents and combat the food allergy epidemic.
Buckhead Behavioral Health
Redefining addiction treatment in Atlanta. The challenge: publicize a new facility opening as a resource for struggling individuals, leverage the founder story, and help remove the stigma around substance use disorder.
+ more sample media hits from agency era:
AdWeek.com - Ever Think About What's in a Tampon? This Company's Subway Ads Start the Conversation (LOLA)
Allure.com - The New Lululemon Enlite Bra Comes in 20 Sizes (lululemon)
ArchitecturalDigest.com - Reese Witherspoon—Crate and Barrel's Newest Brand Ambassador—Talks to Us About All Things Home Decor (Crate & Barrel)
Atlanta Journal-Constitution - Peach Bowl Inc. donates $20 million to Children’s for clinical trials (Children’s Healthcare of Atlanta)
Atlanta Magazine - In an Atlanta NIUC, babies can be soothed by their mothers’ voices—whether mom is there or not (Children’s Healthcare of Atlanta)
Brit+Co - Hosting Your First Thanksgiving? 8 Expert Decor Tips You Need to Know Now (Serena & Lily)
Cosmopolitan.com - Get That Life: How I Became the CEO of SoulCycle (SoulCycle)
Domino.com - Reese Witherspoon Stars in Our Winter Issue (Crate & Barrel - pitched idea for cover shoot)
FastCompany.com - At This New Cafe In An L.A. Food Desert, Healthy Food Will Be As Cheap As Fast Food (Everytable)
Forbes.com - Designer Spotlight: Serena & Lily's Breakout California Style (Serena & Lily)
Glamour - I Went on a Quest to Find a Sports Bra That Doesn't Suck (lululemon - pitched + secured print feature story)
HarpersBazaar.com - How to Teach Men About Period Paraphernalia (LOLA)
Huff Post - Awesome Nurse Knits Tiny Halloween Costume for Babies in the NICU (Children’s Healthcare of Atlanta)
Los Angeles Times - This L.A. restaurant will charge different prices for the same meal, based on the neighborhood (Everytable)
Mashable - You can't use food stamps online. This organic grocery startup wants to change that. (Thrive Market)
NBC Nightly News - This Woman Now Works As A Nurse At Same Hospital Where She Treated For Leukemia (Children’s Healthcare of Atlanta)
NBC Sunday Today - These Retired Grandpas Hold And Comfort Sick Babies All Day (Children’s Healthcare of Atlanta)
New York Times - Meet This Popular Essential Worker. And Give Her a Scratch Behind the Ear. (Children’s Healthcare of Atlanta)
Tech Crunch - Thrive Market raises $111 million for its online organic grocery store (Thrive Market)
TIME.com - The Fight to Use Food Stamps Online (Thrive Market)
USAToday.com - How I Became a CEO: Melanie Whelan of SoulCycle (SoulCycle)
Well + Good - Why your SoulCycle bike is about to look—and feel—way different (SoulCycle)
WWD.com - Theory, LOLA Collaborate on ‘Be Heard’ Panel Discussion (LOLA)