every brand has a story to tell.
let’s shape & share yours.
Hi, I’m Jess! 〰️ Founder of Pope PR and a sharp, effective communicator with 10+ years of public relations experience. Roles at world-class PR agencies (Edelman, Derris) and top companies (William Morris Endeavor, Children’s Healthcare of Atlanta) have provided me an incredible opportunity to sharpen my skills and work with a wide range of respected, cool and drool-worthy clients across lifestyle, health & wellness, parenting, food and consumer industries (think: startups like Thrive Market, LOLA, Serena & Lily and Mission MightyMe, and bigger brands like T.J.Maxx, Crate & Barrel, lululemon and SoulCycle).
Done right, PR is about *way* more than just headlines: it moves the needle to raise awareness, shape perception, create sales, elevate reputation & presence, and build brands that last.
If you’re looking for an efficient, nimble, professional, smart, strategic and savvy solution to all things PR, big or small — from refreshing brand messaging and creating buzz around a big announcement, to thought leadership strategies and content calendar brainstorms — you’ve come to the right place.
PR you can trust, without the B.S.
Strategic approach
Over the years, I’ve learned what works well — and what doesn’t. Strategy is as important as execution, so we’ll use a dual-prong approach to shape and finesse your story + message, then communicate it to relevant audiences and press. We’re the smart solution for PR and strategic comms needs, big or small.
Flexible support
POV: you need comms help but don’t know where to start. Looking for a go-getter storyteller, pinch hitter, wordsmith or multi-faceted media maven who understands the evolving PR landscape? Choose from a range of options:
〰️ a few hours/week of targeted media outreach
〰️ an extra set of eyes on a draft press release or website copy
〰️ a project-based PR contractor to maximize a product or brand launch
〰️ parental leave PR fill-in for short-term open position
〰️ more generalized, longer-term comms support (think: all the perks of an in-house role without needing to hire a FT employee)
Let’s chat! If it’s a fit, we can tackle your comms to-do list together.
Capabilities
〰️general PR and external communications consulting
〰️ identifying compelling news angles & brand stories
〰️ refreshing + refining brand foundation, key messaging, narrative strategy, brand voice and positioning
〰️ copywriting, editing, proofreading (including website copy)
〰️ press release creation + distribution
〰️ product seeding
〰️ pitching around brand, company or product launch news (proactive + reactive)
〰️ managing inbound media requests or inbox
〰️ video shoot coordination, oversight and day-of staffing
〰️ content brainstorming
〰️ content calendars
〰️ smart, targeted media lists
〰️ founder/c-suite thought leadership opportunities and exec comms strategy (speaking engagements, op-eds, etc)
〰️ media outreach across business/trade/consumer outlets, including broadcast, print + online (local, regional, national)
〰️ drafting submissions for industry awards and recognitions
how it works
Real talk, real results:
Step 1: Virtual consultation to talk about your overall brand, PR + comms initiatives to date, your specific needs and expectations, goals, budget, target timing, etc.
Step 2: Once we’re aligned on scope of work, we’ll meet to discuss deliverables, asset needs, timelines and set up scheduled check-ins and workflows.
Step 3: Let’s do this! Above all, I’m a collaborative comms partner and sounding board for you and your team.
Common sense PR:
I’m an intentional, efficient and patient straight-shooter (mom of three over here, after all!). See these tips + more in action with Pope PR:
〰️ story mining is key: by exploring angles together, we can work with what you’ve already got to potentially find & craft a great story (those golden pitch nuggets await!). sometimes you just need a fresh set of eyes 👀
〰️ get to the point: reporters are busy, just like you - with an even fuller inbox. clear, concise communication is key to grabbing attention.
〰️ conditions are everything: you need the right news, at the right time, presented in the right way — to the right person and outlet.
〰️ quality over quantity: the perfect placement can make a larger impact than a dozen hits on sites no one reads.
〰️ show, don’t just tell: you can say a new launch or product is “exciting” or “innovative” until you’re blue in the face, but if someone can’t truly grasp why, your pitch - and a potential media hit - is dead on arrival.
〰️ if you fail to prepare, you prepare to fail: media training, interview prep and key messaging practice can be the difference between a home run and a huge miss.
〰️ patience pays off: media relationships take time to foster, follow ups are necessary to keep a brand top of mind, and the end result is usually worth the effort. it takes time to lay the groundwork and build a strong foundation for PR.
〰️ nudges without nuisance: know when “no” means no to a pitch, but try, try and try again until then — while also pivoting to new targets.
〰️ real PR know-how & experience is worth every penny: this one speaks for itself!
Mission MightyMe
Provide ongoing PR support for Mission MightyMe, the company on a mission to end the food allergy epidemic. Founded by food allergy parents and the global expert in food allergy prevention, MightyMe’s yummy nut puffs — now available at Target, Sprouts and Thrive Market — makes it easy and enjoyable to follow the latest guidelines for early allergen introduction.
Standout work: 2025 Good Housekeeping Best Snack Awards, Southern Living (print), Atlanta Magazine, AJC Business cover story (print), PureWow and BuzzFeed product placements + more
case studies
Buckhead Behavioral Health
Secured press coverage around the opening of husband and team’s mental health and addiction treatment center, focusing on raising awareness in the local market via Atlanta media.
Standout work: Simply Buckhead profile, Shoutout Atlanta profile, Northside Neighbor feature, Historic Brookhaven magazine feature, FOX5 expert commentary, produced & scripted launch video for website (coordinated b-roll and interview shoots)
drop me a line!
I’m passionate about working with people, companies and causes I believe in.
Currently scheduling consultations and accepting clients on a case-by-case basis. Let’s see if we’re a good fit! 🤝🏻
